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Eating in São Paulo
by Ronald Cavaliere

Being mainly industrial and nowadays Brazil's first city and economic leader, São Paulo was coloured in the early stages of its development by the immigration of a wide variety of different ethnic races. There is striking evidence of this multi-culturalism in the city with its lively and contemporary excitement. The various districts where a specific culture predominates offer us the opportunity to live side by side with the most varied habits and customs. But it is in gastronomy, for the delight and feasting of those who seek it out, that the city holds its great fascination.

The street markets become a carnival with their abundance of colourful produce and mysterious aromas. They are a clear indication of the important role played by the people of São Paulo in gastronomic culture. The various districts of the city offer the most varied and typical restaurants; the cuisine represented there ranges from the most traditional to the most exotic, from the most sophisticated to the most simple; dishes from the Mediterranean, Western and Eastern Europe, Scandinavia, Asia, the Americas and from all over Brazil and food of all kinds - standard, vegetarian, fish and also seafood.

São Paulo represents the largest concentration of Japanese people outside Japan, resulting in an enormous choice of places to eat different types of Japanese food (there are more than one hundred restaurants). Proximity to the coast, the quantity and quality of fish and seafood on which Japanese cuisine is based, are the ingredients of its acknowledged excellence. The grill restaurants with their barbecued meat, varieties of salad and typical accompaniments offer a unique opportunity to try the different cuts of meat. An experience not to be missed.

Lastly, one of the most interesting and enjoyable gastronomic phenomena: pizza. It has been said even by Italians from Naples and Americans from Chicago - the pizza's hallowed centres of excellence - that São Paulo produces the most varied and delicious pizzas in the world. On Sunday evenings, the people of São Paulo meet to share the magic of this doughy disc and its various toppings. The city's pizzerias, with their relaxed and unusual atmosphere, their wood-burning ovens and the cooks juggling the pizza bases, are a show on their own. The eager and animated conversation about football and the aroma of the various seasonings used are a sign of the importance attached to this civilized and enjoyable custom of sitting around a table in São Paulo.

   
   
   
Business Essentials

If you chose São Paulo as your destination you can only be a Business Traveller. Let us be helpful assisting you with back ground information about Economy in Brazil.

 




Escape from São Paulo
“Escape Packages” are "designed" for the many business men who got stuck in São Paulo on a weekend and realize, that all Paulistas have fled to the coast or to their ranches. Cheer up, don’t stay depressively in the hotel and wait until you can continue working on Monday. Take advantage on Brazil’s beauty and São Paulo’s great flight connections and spend the Weekend somewhere...you will need it.


Business Fam Tour "Brazil as a Market"
We have organised a group with garanteed departure that you could call a “Brazil Course”. It is a travel package of one week where participants will have the opportunity to make interesting contacts and learn about how to do business with Brazil,don't miss it.


Eating in São Paulo
by Ronald Cavaliere

Being mainly industrial and nowadays Brazil's first city and economic leader, São Paulo was coloured in the early stages of its development by the immigration of a wide variety of different ethnic races. There is striking evidence of this multi-culturalism in the city with its lively and contemporary excitement. The various districts where a specific culture predominates offer us the opportunity to live side by side with the most varied habits and customs. But it is in gastronomy, for the delight and feasting of those who seek it out, that the city holds its great fascination.

The street markets become a carnival with their abundance of colourful produce and mysterious aromas. They are a clear indication of the important role played by the people of São Paulo in gastronomic culture. The various districts of the city offer the most varied and typical restaurants; the cuisine represented there ranges from the most traditional to the most exotic, from the most sophisticated to the most simple; dishes from the Mediterranean, Western and Eastern Europe, Scandinavia, Asia, the Americas and from all over Brazil and food of all kinds - standard, vegetarian, fish and also seafood.

São Paulo represents the largest concentration of Japanese people outside Japan, resulting in an enormous choice of places to eat different types of Japanese food (there are more than one hundred restaurants). Proximity to the coast, the quantity and quality of fish and seafood on which Japanese cuisine is based, are the ingredients of its acknowledged excellence. The grill restaurants with their barbecued meat, varieties of salad and typical accompaniments offer a unique opportunity to try the different cuts of meat. An experience not to be missed.

Lastly, one of the most interesting and enjoyable gastronomic phenomena: pizza. It has been said even by Italians from Naples and Americans from Chicago - the pizza's hallowed centres of excellence - that São Paulo produces the most varied and delicious pizzas in the world. On Sunday evenings, the people of São Paulo meet to share the magic of this doughy disc and its various toppings. The city's pizzerias, with their relaxed and unusual atmosphere, their wood-burning ovens and the cooks juggling the pizza bases, are a show on their own. The eager and animated conversation about football and the aroma of the various seasonings used are a sign of the importance attached to this civilized and enjoyable custom of sitting around a table in São Paulo.




Internacional Golf Clube dos 500
The golf course was founded in 1964 and built by Jose Maria Gonzales and Armando Rosi amidst 600,000 m2 of Forest, lakes, tracks and streams. The Hotel Resort Clube dos 500, a development built in the 1950's has hosted political personalities such as our Presidents of the Republic at a time when the air shuttle service São Paulo-Rio did not exist. A lot of fresh air and culture: the rooms were designed by Oscar Niemeyer (today listed by Historical Heritage), the landscaping project is by Burle Marx and the urban layout is by Prestes Maia.

International Golf Clube dos 500 offers driving range, putting green, snack bar, restaurant, equipments for hire. It has 9 hols, par 70 and 5916 yards. It is open 7h00 till 17h00 mondays through sundays.
The average temperature is 22oC and the golf course is 593 m over sea level.

Location:
Rodovia Presidente Dutra, km 60,7
Guaratinguetá
Phone: (12) 3532-3555


Guaratingueta Golf & Country Club
The highlight of this golf course is its high quality maintenance making of it one of the most preferred courses by Brazilian professionals. Located along the edges of the Guarapiranga reservoir, the place is a native fauna sanctuary. The couse is the stage of many tournaments throughout the year, which keeps the club going, and requires that visitors arrange their tee-off times beforehand. It is a private club but it has a partnership with Hilton São Paulo Morumbi, 30 minutes by car from the golf course.

To get to Guarapiranga, you take Av. Presidente Kennedy and turn right at Av. Teotônio Vilela, and carry on up to Jaceguava road. Drive along this road for 10 km before getting to the golf club. It is 50 minutes away from São Paulo downtown and 30 from the Berrini business area.

Guarapiranga Golf & Country Club offers driving range, putting green, snack bar, restaurant and equipments for hire. It has 18 holes, par 70 and 6401 yards. It is open from 7h00 till 17h00 tuesdays through sundays.
The average temperature is 22oC and the golf course is 593m over the sea level.

Location:
Estrada do Jaceguava, s/no - Parelheiros
Phone: (11)5979-2366


Paradise Golf & Lake Resort
The resort is situated 70 km away from São Paulo and 45 minutes from the International Guarulhos Airport. Access is from the Rodovia Airton Sena and then we take the access Mogi/Bertioga (exit 44), following the hotel signs up to Rovodia Eng.Candido do Rego Chaves - SP 39 0 km 50 - road to Jundiapeba.

The golf course was idealized and built by businessman Fumio Horii in a former kaolin mine. Built according to the best standards of golf courses with automatic irrigation Paradise Golf & Lake Resort is an 18-hole course of 6,954 yards and par 72 very competitive even for professional golfers. In the areas between the fairways cherry and pine trees were planted to form a beautiful scene. Five lakes strategically placed bring beauty and challenge to the golf course.

This golf course is within Blue Tree Park Mogi das Cruzes a comprehensive 5 star resort with 171 rooms and full leisure facilities for children and adults.

Paradise Golf & Lake Resort offers driving range, putting green, snack bar, restaurant, golf carts, accommodation, pro-shop and equipment for hire. It is open from 7h00 till 18h00 mondays through sundays. The average temperature is 25oC and the golf course is 800m over the sea level.

Location:
Rodovia Engenheiro Cândido do Rego Chaves, 4500
SP 39 - Mogi das Cruzes
Phone: (11)4795-4100


Terras de São José Golf Club
This golf course designed and built by Ricardo Rossi, José Maria Gonzales Filho and Emilio Serra is one of the best options for tourists to play golf when visiting São Paulo. The holes on the couse with automated irrigation follow a challenging pattern in beautiful landscaping where vegetation is made up of diverse species that alternate with lakes and streams strategically located.

The club is semi-private and is open to visitors upon payment of a green fee. Terras de São José Golf Hotel is situated in the condominium and enjoys good leisure structure for adults and children. Guests have special discounts to use of the golf course. The golf course is located in the Terras de São José condominium in Itu, São Paulo state, 100 km away from the capital. To get there take Rodovia Castelo Branco up to km 78 and then take the road Itu-Sorocaba, in the direction of Itu until you get to Terras de São José Condominium.

Terras de São José Golf Club offers driving range, putting green, pitching green, snack bar, restaurant, accommodation, golf carts, pro-shop and equipments for hire. It has 18 holes, par 72 and 6700 yards. It is open from 7h00 till 18h00 tuesdays through sundays. The average temperature is 26oC and the golf course is 583m over the sea level.

Location:
Alameda São José Golf, s/no - Itu
Phone: (11) 4024-1109 or 4025-3277


Golf - Driving Ranges
Brazil already has many golf academies mainly in the big cities (driving ranges with or without putting and pitching greens) enabling golfers visiting the cities on business or as tourists to keep their game up to date.


In São Paulo (capital):

* FPG Golf Center
Address: Rua Dep. João Caldeira, 273 (near to Congonhas airport), district of Jardim Ceci
Phone/fax: (1) 5587-5884

* Golf School
Address: Av. Guido Caloi, 2160
Phone/Fax: (11) 5515-3372

* Golfe Bom Retiro
Address: Rua Neves de Carvalho, 514, district of Bom Retiro (near Anhembi)
Phone: (11) 3221-6613

* Golf & Gyn
Address: Av. Marquês de São Vicente, 1700
Phone/fax: (11) 3611-0080

* Golf Center Interlagos
Address: Av. Robert Kennedy, 2450
Phone/fax: (11) 5686-9722

* Prince Tower Golf Center
Address: Rua Mamoré, 305, district of Bom Retiro
Phone/fax: (11) 3335-2222


In Alphaville (Baureri)

* Alpha Golf & Tenis
Address: Alameda Tocantins, 350
Phone/Fax: (11) 5515-3372


In Campinas:

Careca Sport Center
Address: Rodovia Campinas/Mogi Mirim, km 114,5 (private access)
Phone/fax: (19) 3296-5758


 
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